Max Mara

Osaka

We were responsible for developing a holistic approach and overseeing the creative execution of “I LOVE MAX MARA”—a uniquely dynamic showcase of Max Mara’s FW18 collection and history held at the Hankyu Umeda department store in Osaka, Japan. The centerpiece of this show was a giant (five-meter tall) interactive “Teddy Bear Coat” model, used to display 3D video mapping content inspired by the iconic coat. In addition to the main event, we created interactive content for the maxmaragram digital installation as well as took part in organizing a runway show that revolved around the giant Teddy Bear Coat.

Credit: Idea: Masashi Kawamura
Creative Director: Masashi Kawamura
Executive Producer: Yusuke Tominaga
Producer: Sachie Aihara
Project Manager: Keiko Oda
Copywriter: Deborah Ten (BASSDRUM)
Producer: Naoto Yamada (DENTSU LIVE INC.)
Producer: Hideaki Suzuki (DENTSU LIVE INC.)
Art Director / Designer: Takashi Inoue (t.i.d.a.)
Designer: Yota Kubo
Designer: Yuichi Takatani
Designer: Yu Maezawa
Director / Art Director CG Artist: Daisuke Hashimoto (P.I.C.S. management / LIL)
CG Producer: Ryota Izutsu (LIL)
CG Technical Supervisor: Mitsuhiro Taniguchi (LIL)
CG Artist: Takeru Shima
CG Artist: Yusuke Moriya
CG Technical Director: Shuichi Nakahara (Miracle Mile Inc.)
CG Artist: Tomohiro Murayama (Miracle Mile Inc.)
Projection Technical Producer: Teruhisa Uchida (S.C.ALLIANCE Inc.)
Projection Technical Director: Hideharu Takayama (S.C.ALLIANCE Inc.)
Projection 3D Supervisor: Kazunari Takashima (S.C.ALLIANCE Inc.)
Projection Programmer: Masami Yamanashi (S.C.ALLIANCE Inc.)
Composer: Ray Kunimoto
Producer: Yasuhiro Yamamoto (GRIT)
Tech Director: Qanta Shimizu
Tech Director: Yoshiaki Kajiyashiki (BASSDRUM)
Tech Director: Yuma Murakami (BASSDRUM)
Tech Director: Hisayoshi Hayashi (HYS Inc.)
System Developer: Shu Takano (S2 Factory, Inc.)
Account Director: Daisuke Takahashi (hakuten)
Account Director: Shinji Ohshima (hakuten)
Technical Producer: Takahiro Maeda (HEART-S)
Server Engineer: Tomoki Mitsunaka (HEART-S)
Video Engineer / Producer: Makiko Ishigami (HEART-S)
Lighting Designer: Jiro Yamanishi (HEART-S)
Sound Designer: Masaaki Nakamura (HEART-S)
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