Nike

Manila

The Nike Unlimited Stadium was created as part of Nike’s Unlimited campaign. The digitally-enabled running track was located in Bonifacio Global City, one of Metro Manila’s iconic running hubs, and was open to the public for 2 weeks. Unlimited Stadium is a space in the shape of a 100-ft sole print of the Nike Lunar Epic Low Flyknit, Nike Running’s latest footwear innovation. The 200m running track was lined with LED screens to inspire and challenge locals and visitors to go beyond their limits. Runners were invited to race against their own digital avatars that grew in size based on the speed and distance ran. The campaign was a huge success, earning Clio Grand Prix and many more creative awards after its launch.

Credit: Creative Director: Masashi Kawamura
Technical Director - Art Director: Hisayoshi Hayashi (PARTY TOKYO)
Technical Director: Qanta Shimizu
3D Designer: Keita Ichiba (PARTY TOKYO)
Project Manager: Mandy Wang (PARTY TOKYO)
Project Manager: Sachie Aihara
Interactive Director: Roy Ryo Tsukiji (BIRDMAN)
Interactive Director: Yoichi Kanazawa (BIRDMAN)
Technical Director: Takeru Kobayashi (BIRDMAN)
Technical Director: Yohei Kajiwara (BIRDMAN)
Project Manager: Akane Inada (BIRDMAN)
Programmer: Yohei Kajiwara (BIRDMAN)
Programmer: Ryusuke Izumida (BIRDMAN)
Programmer: Takahisa Maeda (BIRDMAN)
Programmer: Takumi Saito (BIRDMAN)
Designer: Ryotaro Nakano (BIRDMAN)
Sound Designer: Yuuki Ono (WONDROUS inc.)
Executive Creative Director: Scott Mcclelland (BBH Asia Pacific)
Managing Partner: David Webster (BBH Asia Pacific)
Creative Director: Aste Gutierrez (BBH Asia Pacific)
Business Director: Sid Tuli (BBH Asia Pacific)
Producer: Samantha Dalton (BBH Asia Pacific)
Operations Director: Lesley Chelvan (BBH Asia Pacific)
Producer: Philip Dabrowski (BBH Asia Pacific)
Creative Technologist: Zac Ong (BBH Asia Pacific)
Art Director: Matteo Catanese (BBH Asia Pacific)
Account Manager: Cheryl Cheong (BBH Asia Pacific)
Studio Manager: Eddie Jackson (BBH Asia Pacific)
Studio Artist: Siew Wan Kew (BBH Asia Pacific)
Managing Director: Charles Robinson (Jack Morton)
Senior Project Director: Luke Biddlecombe (Jack Morton)
Project Director: Matt Stephens (Jack Morton)
Senior Designer: Andy Larvin (Jack Morton)
Technical Director: Josh James (Jack Morton)
Production Coordinator: Daniel Wong (Jack Morton)
Build Manager: Patrick Tan (Jack Morton)
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